Programa del 8 de septiembre
(En la foto, el unico liniers bueno)
Paso el especial de las 10 cosas que cagaron al indie, que provoco no poca irritacion y por el cual casi hemos tenido que pasar a la clandestinidad gracias a la catarata de hate mail y amenazas que hemos recibido (especialmente de abogados de la universidad austral). Entre tanta polemica, nos hicimos tiempo para armar esta lista, paradojicamente 100% indie.
The Wedding Present - Shatner
Lush - Lovelife
Sebadoh - The Freed Pig
Ash - Angel Interceptor
Flaming Lips - Psychiatric Explorations of the Fetus With Needles
Halo Benders - Mercury Blues
Belle & Sebastian - A Summer Wasting
Suarez - Guantes de piel
Mull Historical Society - Watching Xanadu
Guided By Voices - Motor Away
Sugar - Helpless
Nos encontramos el proximo sabado como siempre, a las 20hs, por unaradio.
posted by Esteban at 3:24 p. m.
3 Comments:
no escuche el programa. pero gracias por hablar mal de liniers. JA!. vamos podetti.
AHora wes anderson hypea a los celulares...
AT&T rolls out hip mobile ads
Web Posted: 09/10/2007 09:17 PM CDT
Sanford Nowlin
Express-News Business Writer
Telecommunications giant AT&T Inc. Tuesday is unveiling TV ads by quirky director Wes Anderson aimed at giving it a fresher, hipper image and turning up the marketing focus on its wireless operations, a shift that began about when the company purchased BellSouth Corp.
In one of the spots directed by Anderson, whose films include "Rushmore" and "The Royal Tenenbaums," an actor playing a student explains that he grew up in Philadelphia, goes to school in Delaware, has a brother in Prague and friends in Chicago, all as a soundstage revolves around him depicting his shift between the four locations.
"I need a network that works where I live, a place called Philawarepraguicago," the actor says.
Other ads show a mother, a reporter and an architect using and talking about San Antonio-based AT&T's service while locations shift behind them — an effect similar to one used in Anderson's movie "The Life Aquatic with Steve Zissou" in which crew members walk room to room through a bisected ocean vessel. In each of the ads, the main character makes a lengthy compound word out of the places that he or she needs to stay in touch with.
"The insight we're trying to convey is that people's lives are made up of all the different places, and that as a communications company AT&T allows them to live and work in any of them," said Wendy Clark, senior vice president for advertising. "There's a transformation afoot at AT&T, and we think these ads really punctuate that transformation."
AT&T's choice of Anderson, who's also done ads for American Express, signals that it's attempting to shed a conservative — some would say stodgy — marketing history as it vies for younger, wireless-focused customers, analysts said. The company is launching online, print and outdoor advertising that ties in with the commercials.
Over recent months, AT&T has shifted marketing emphasis to its mobile-communications business, once known as Cingular Wireless. That's happened as competition from cable providers and a consumer shift to wireless phones and the Internet have cut into its traditional business of providing landline phone service.
Since the beginning of the year, AT&T has been phasing out the Cingular Wireless brand it once co-owned with BellSouth, replacing it with its corporate moniker. By the time Apple Inc. and AT&T launched the much-anticipated iPhone two months ago, the company had almost eliminated the Cingular brand.
"The consumer knows what they know about AT&T from its long history," Atlanta-based telecom analyst Jeff Kagan said of the new ad campaign. "They know them from having done business with them for the past 10, 15, 20 years. But AT&T is a very different company from the one it was 10 years ago. Their marketing challenge is to communicate that."
Though the new ads have a fresh and contemporary look, Kagan said, "we'll have to see whether consumers respond to them."
Frost & Sullivan analyst Vikrant Gandhi said AT&T is smart to emphasize wireless in its ad campaigns, but he questioned whether the focus on the scope of its network does enough to set it apart from rivals such as Verizon Wireless and Sprint Nextel, which also tout their network coverage.
"Obviously the network is important," he said. "Bit it's not necessarily a differentiator among the four biggest carriers. They all have fairly wide coverage."
Tying in with its new campaign, AT&T will begin using orange — the color of the old Cingular logo — as the primary color in its advertising palette, although the company will retain the blue in its distinctive globe-shaped logo. AT&T's Web site, direct mail pieces and signage in its 1,800 retail stores all will get an orange makeover, which the company's Clark said gives a more "vibrant, energetic" look to the marketing materials.
Later this month, it also will launch a Web site aimed at teens and people in their early 20s called "Digital World" that lets visitors develop a color-coded graphic showing how they spend their time online. Users can download the graphic and post it on social network sites such as MySpace or Facebook, and those who opt in will receive special offers from the company based on their interests.
"The site is something that lets that particular demographic interact with the AT&T brand and understand what it has to offer," Clark said.
no lo terminé de escuchar, pero lo habrán pegado algún palo a Elephant 6, no?????
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